With over 20 years helping healthcare-related businesses and brands win online thru better engagement with customers, I believe digital strategy and execution is a relatively straight line between brand promise and customer need. Rather than over complicate digital, its best served up simply, clearly and strategically. Without the layers of buzzwords and over promise, digital is a means to an end; a way to engage, a way to measure, and a way to enrich the customer experience.
From the treasure trove of successes gained and lessons learned, I have constantly honed my skills as a client partner, a brand communications steward, and digital integrator and innovator. My diverse category experience includes rare disease, oncology, anesthesiology, allergy, cardiology, pulmonology, gastroenterology, medical devices, diagnostics and professional services.